We make no bones about it, we HATE what the sales world stands for. 99% concentrate on pricing & hype to get many more sales than us. We get it, we are never going to be rich playing honest in this industry. Thankfully that's not what we are here for which makes us unique!
Our family (Customers) are simply the remaining souls that still care about more than bottom line pricing. Ask ANY of them, they will tell you that we may be border line crazy when it comes to how much we do for them. You will hear it over n over again that we walk thru fire for them!
My journey began when I was a kid. My father started an electronics business in the 1950's. We would go on service calls with him. My father treated his customers so well that I often thought the persons house we were at was family. (no kidding!).
One time that sticks out in my mind was at 9yrs. old. I went on a service call with my father. He spent what seemed like hours trying to fix a TV for a customer and then pulled from his old leathery tool case a tube and wahla, the tv was fixed. He then proceeded to tell the woman that it only cost about $2 or something like that. The woman was close to tears because here is a man she barely knows that drove across town to help her and did not charge her that day for the service call. & believe me, we could of used the money 9 kids wearing all 2nd hand clothing. The point is that my father was wired different. He cared so much about humanity, that he displayed it in all that he did for his customers.
I started out in the audio business as a reluctant salesperson because I truly hated salespeople and thought most of them were nothing like my father. I worked for other companies in my life and was never happy because they were just that. A COMPANY! A MACHINE! They were places that did not share my core beliefs. Even to the point where one time a supervisor told me to run a customers card that day even though I did not have permission and he cited that "what if the customer dies tomorrow, you have to get their money today". The birth of this company was born from that.
We realize that there are consumers that will never purchase from us because we do NOT haggle, we do not compare prices with others. We put too much time n effort into everything we do, WE ARE PRICELESS in that regard. When everything is done from the heart, it is impossible for us to change the way we feel, the way we treat people, the extra mile we go for EVERYONE regardless of what they spend. When you were born to be a social worker, & somehow became a pro audio dealer, it's just too hard to change who we genuinely are. You want cheap, the rest of the world is lined up to have you as their next dollar. But if you want more than just a piece of hardware, then your search is over!