First and Foremost, you will learn that we spend more time expressing the human value of a sale.  The emotional connection we have to this business.  In a nutshell, that's who we are!  One of the most important things about us is that we DISLIKE what your traditional sales world stands for.  Yes, we know that all the sellers out there that simply concentrate on pricing or hype get many more sales than us.  We get it, we are not going to ever be rich playing nice/honest in this industry.  Thankfully that's not what we are here for which makes us unique!    

Our target consumers are simply the remaining souls that still care about far more than the bottom line pricing.  Ask ANY of our customers (who are like family).  if they think we are border line NUTZ when it comes to how much we do for them, and you will hear it over and over and over again that it's too difficult to explain just how much we care!

Even though our company is separate of yesterday's generation. My journey started when I was a kid.  My father started an electronics business in the 1950's and as children, we would go on many service calls.  When you are young, a 1hr. service call seemed like all day.  Our father held your attention. 

My father treated his customers so well that I often thought the persons house we were at was family.  (no kidding!).  You can't teach the depth of how much we care about people, you are born with it and I have my fathers families uncomprimising work ethics running through my vains.

One time that sticks out in my mind more than others is when I was about 9yrs. old and went on a service call with my father.  He spent what seemed like hours trying to fix a TV for a customer and then pulled from his old leathery tool case a tube and wahla, the tv was fixed.  He then proceeded to tell the woman that it only cost about $2 or something like that.  The woman was close to tears because here is a man she barely knows that drove across town to help her and did not charge her that day for the service call.  & believe me, we could of used the money with 5 brothers, and 4 sisters wearing all 2nd hand clothing.  The point is that my father was wired different.  He cared so much about humanity, that he displayed it in all that he did for his customers. 

I started out in the audio business as a reluctant salesperson because I truly hated salespeople and thought most of them were nothing like my father. I worked for other companies in my life and was never happy because they were just that.  A COMPANY!  A MACHINE!  They were places that did not share my core beliefs.  Even to the point where one time a supervisor told me to run a customers card that day even though I did not have permission and he cited that "what if the customer dies tomorrow, you have to get their money today".  The birth of this company was born to fight the shameful trend this industry is in.  From outlandish wattage ratings of speakers to getting so many unfullfilled promises from so many others.  We do EVERYTHING from the HEART!